Business owners are always trying to stay on the cusp of online marketing. It’s a world that’s ever-changing and one in which new, and more effective, methods of marketing are always popping up. One of the more recent forms of online marketing is known as retargeting. It’s not only one of the most affordable forms of advertising, it’s also one of the most effective.
Retargeting involves creating ads targeted to users that have already been to your website, or searched for the product or service you offer. Because those users have already shown an interest in your business and what it has to offer, these customers are easier to market to and will more likely result in them making a buying decision.
Using retargeting ads is important because studies have shown that only about four percent of visitors to a site are likely to make a purchase at that time. After that, it takes about seven impressions, or times they see or hear about your company, before they’re ready to buy. Retargeting ads can make that happen sooner, so it’s not long before customers come to you after starting a campaign.
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