Mobile Commando

presents….

How to be 100% sure Google Ads will work - before you sign contract.

You must not sign up to a long-term Google Ads contract before you know these three things:

Google can’t tell you if their ad platform is a good fit for your business. And, many many agencies want to lock you into expensive long-term contracts before you’re sure that you’ll make sales from Google Ads.

We think that’s reckless so we have a different approach….

Low-risk testing.

A pilot Google Ads campaign is a low-risk way of testing Google Ads. It’ll give you the solid data you need to make the right decision about using Google Ads for your business.

By the end of the pilot campaign you’ll know exactly:

The pilot campaign consists of:

How much does a pilot campaign cost?

The budget for the pilot campaign covers the cost of building and running the pilot campaign and Google’s charges during the pilot.

1. Building and running the pilot campaign costs $550. It is payable to Mobile Commando by credit card. This covers:

2. Google will charge you every time someone clicks on one of your adverts. Nobody can tell you exactly how many people will click on your advert or what the cost of any given click will be. It’s one of the things the pilot campaign is designed to learn.

Google allows us to cap your spending so they never charge you more than you’ve budgeted. We’ll suggest a budget for Google’s costs but you’ll always have the final say on how much you spend.

We will walk you through the process of giving Google your card details at the appropriate time.

How long does the pilot last?

The pilot needs to run for long enough to gather enough data to make a sound decision about whether Google Ads is a good fit for your business.

In most cases we can be confident after about a month. It’ll take longer if your market is small or if there are only a few people searching Google for what you sell.

Google allows us to cap your spending so they never charge you more than you’ve budgeted. We’ll suggest a budget for Google’s costs but you’ll always have the final say on how much you spend.

We will walk you through the process of giving Google your card details at the appropriate time.

Will I make sales during the pilot?

You might. Many of our clients do, but they usually make more sales after they’ve been using Google Ads for a few months. Two reasons:

It’s important to remember that we’re running a pilot to test advertising, not sales. Evaluating Google Ads on your closing rate during the pilot can be misleading.

If every enquiry turned into a sale – but the value of those sales was less than the cost of generating the enquiries – Google Ads would be a poor fit. If Google sent you a steady stream of people who wanted what you sell, but you made no sales, we’ve got a sales problem, not an advertising problem. It would be wrong to reject Google Ads because the sales process needs attention.

What happens after the pilot?

At the end of the pilot you’ll know if Google Ads is a good fit for your business.

If it’s not, you’ve saved time and money you would have wasted in the future. If it is you’ve proved a reliable source of new sales enquiries and you’ve got a running Google Ads campaign that’ll be the foundation for your future efforts. Either is a valuable outcome.

If you want to carry on using Google Ads we’d be happy to help, but you are under no obligation to use our services after the pilot.

But, if you’d prefer to shop around, don’t pick a firm that does everything: web design, PPC, SEO, Bing, Facebook etc. AdWords requires very different skills to web design or social media. Sales enquiries are the lifeblood of your business. You can’t risk that in the hands of a jack of all trades.

Why do you use a lead generation website instead of my normal business website?

Your regular business website has a tough job. It’s got to do lots of things for lots of different people.